Open to product design roles

Making complex products

easier to use and ship

Making complex products easier to use and ship

I’m Ashish, a Product Designer at Fynd (Reliance Retail) with 3+ years of experience across B2B commerce and consumer products.

I’m Ashish, a Product Designer at Fynd (Reliance Retail) with 3+ years of experience across B2B commerce and consumer products.

Selected Work

B2C

0-1 Product

From Gate Pickups to Building Delivery

From Gate Pickups to Building Delivery

Designed JioMeals for Reliance employees, with building-based ordering with prices matching each restaurant’s offline menu. The controlled RCP beta recorded 5,034 orders.

Designed JioMeals for Reliance employees, with building-based ordering with prices matching each restaurant’s offline menu. The controlled RCP beta recorded 5,034 orders.

B2B

Quotation

Bringing B2B Price Negotiations Into the Platform

Bringing B2B Price Negotiations Into the Platform

Moved buyer-seller price discussions into the platform, reducing off-platform deals from 180 to 95 per month within 60 days of launch.

Moved buyer-seller price discussions into the platform, reducing off-platform deals from 180 to 95 per month within 60 days of launch.

Selected Work

B2C

0-1 Product

From Gate Pickups to Building Delivery

Designed JioMeals for Reliance employees, with building-based ordering with prices matching each restaurant’s offline menu. The controlled RCP beta recorded 5,034 orders.

B2B

Quotation

Bringing B2B Price Negotiations Into the Platform

Moved buyer-seller price discussions into the platform, reducing off-platform deals from 180 to 95 per month within 60 days of launch.

AI Side Project

AI Side Project

AI Tool

Vibecode

Vibecode

Making sense of YouTube comments

Making sense of YouTube comments

Built CommentSense to group comments into questions, feedback and recurring themes, with searchable summaries and Excel export.

Built CommentSense to group comments into questions, feedback and recurring themes, with searchable summaries and Excel export.

Built CommentSense to group comments into questions, feedback and recurring themes, with searchable summaries and Excel export.

UI Explorations

UI Explorations

About Me

About Me

From testing to product design

From testing to product design

I started in software testing, where I learned how products work and where they break.


Moving into frontend development taught me how ideas become working software. Over time, I became more interested in the decisions behind the interface: which problems matter, who experiences them, and what makes a solution useful. That led me to product design.


That background still shapes how I work. I think through edge cases, understand implementation constraints, and collaborate closely with engineers.


Outside work, I’m usually playing video games or pool, listening to music, or singing.

I started in software testing, where I learned how products work and where they break.


Moving into frontend development taught me how ideas become working software. Over time, I became more interested in the decisions behind the interface: which problems matter, who experiences them, and what makes a solution useful. That led me to product design.


That background still shapes how I work. I think through edge cases, understand implementation constraints, and collaborate closely with engineers.


Outside work, I’m usually playing video games or pool, listening to music, or singing.

Tools I use

  • Framer

  • Figma

  • Whimsical

  • Claude

  • Cursor

  • ChatGPT

  • Miro

  • Notion

  • Balsamiq

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